![]() This chapter will focus specifically on the impact of leading questions on the results of surveys. There are several “biases”, or elements of the presentation of a question, that contribute to the effect a particular question will have on that respondent. ![]() When the public looks at the results of a survey, it tends to take the results at face value without considering that the way elements of the survey were constructed may influence the results. However, there is a general lack of awareness of the presence of leading questions in more formal contexts outside of the scientific community, specifically in the context of surveys. It is easily understood that if someone asked you, “Isn’t this a good song?” you would be more likely to say that it is a good song than if that person asked you, “Do you think this is a good song?” In a personal interaction, the understanding that the phrasing of a question may lend itself to a particular response can prompt more careful consideration of the question, and in some cases, the motives of the asker. ![]() The concept of leading questions is also observable in day-to-day life. Characters that use leading questions to serve their personal agendas are often included in mainstream literature and film. In general, our society demonstrates an awareness of leading questions in informal, relational contexts. A leading question is a question intended to elicit a certain response.
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